5 Reasons Why Your Business Needs an Explainer Video:
- Simplify and shorten your message:
People hate reading a website to learn what a company does.. Where as with video, you can capture attention and tell your story in a simple and engaging way that hooks people in. They just need to sit back and listen & watch to the cool video that has great animation that keeps them visually engaged.
- Rank Higher in Google Search:
If you search a keyword on google, and there are videos that talk about that subject, the videos will show up higher than websites and articles. It’s because google knows people enjoy videos, therefore it lifts them high up so people can get to what they want faster.
- People will remember you better:
Essense of advertising is to let people know you exist. When people visit your website and they end up getting distracted and doing something else… they’ll forget about you. However, if they come to your website, watch a quick explainer video, and then leave… they will remember you better because they watched a video.
Since the brain thinks in images and remembers pictures better than words.. It will remember the video that it watched and the story it told. So you’re most likely to stay at the top of their memory for longer time.
More than anything else, you hear about videos that have gone viral, not pictures, not articles…videos. Videos are dominating the internet.
When you post your great explainer video on Youtube and Facebook, more people are likely to watch it, and share it with people they feel would also enjoy watching it.
- Increase Conversions
“Users are 64% more likely to make a purchase, or enquiry, if a website has video” – ComScore
“70% of marketing professionals report that video converts better than any other medium” – Marketing Profs